Selling the “deal” does not promote repeat business and rarely will. This is why the general public is so conditioned to negotiate price. In fact a recent survey suggests that over 75% of people who purchased a vehicle in 2008 would not return to the same dealership or salesperson for their next purchase. So it seems illogical that dealers boast that they’re selling to the general public in a correct way.

Studying the habits of successful sales people indicate that the top producers do (and are managed to do) things differently – in focus, effort, knowledge and process. In fact the highest Customer Satisfaction Ratings go to salespeople who are:

In short, successful salespeople convey a greater determination, enthusiasm, optimism and professionalism than their “lets make a deal” counterparts… a willingness to work hard to achieve the customer’s goals.

So the real answer to the “how can I be successful…” question above is; you should receive thorough training and support from a dealership that is dedicated to your development. In that environment a six-figure income is as close as three years away. By now you know applying at just any dealership is not the answer. You’ll need help in preparation and find the match that will stack the deck in your favor. Our track record proves that we can get it done.

Call me. I’ll hook you up to speak with people who wouldn’t change their career in automotive sales for anything. Hear it first-hand.